Why are affectively based attitudes so resistant to logical persuasive attempts to change them? affectively based attitudes are?

Affectively based attitudes are "most often connected to values, which are difficult to change".

Each mentality has three segments that are spoken to in what is known as the ABC model of states of attitudes:

A: affective

B: behavioral,

C: cognitive

The affective segment alludes to the enthusiastic response one has toward a state of mind or attitude object.