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15 March, 09:38

Republic advertisements about representative joe smith, the democratic candidate, portray him as lazy, dishonest, and poor at his job. at the same time, the democratic ads for joe smith describe him as a caring, honest, hard worker. the sponsors of these advertisements know that ads can affect whom voters choose on election day. the tendency of decision makers (the voters in this example) to be influenced by how a situation or problem is presented to them is an example of

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  1. 15 March, 12:12
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    It is an example of persuasion. People can be persuaded in many different ways just by the way information is given or presented. If something is presented in a positive way, it causes many people to have positive opinions of it. Same if it is presented negatively.
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