The tendency of people to answer questions through a filter that will convey a favorable impression is called?

Social desirability bias.

Explanation:

The options for this question are missing. The options are:

a) the acquiescent response set

b) social desirability bias

c) cultural bias

d) random error

In psychology, the term social desirability bias refers to the tendency people have to answers questions in a manner that will make them look better than how they actually are. In other words, their answers will make them look more favorably by the surveyors.

Therefore, we can say that the tendency of people to answer questions through a filter that will convey a favorable impression is called social desirability bias.