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6 May, 13:26

McDonald's has often teamed up with Disney to offer products related to current Disney films as part of its meals for children. The best description of this form of alliance would be a:

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  1. 6 May, 16:13
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    Promotional Alliance

    Explanation:

    Promotional Alliance" Promotional Alliance is a form of alliance in which a firm agrees to market or carry a promotion for another firm's product or service. Promotional alliance concentrates on the growth of a business. McDonald's teamed up with Disney to offer products related to current Disney films as part of its meals for children is an example of promotional alliance.
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