The decision to purchase a good or service or a customer benefit package is based on an assessment by the customer of the perceived benefits in relation to its price. Question 19 options: TRUE FALSE

Question

Social Studies

Luka

16 January, 22:31

The decision to purchase a good or service or a customer benefit package is based on an assessment by the customer of the perceived benefits in relation to its price. Question 19 options: TRUE FALSE

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Answers (1)

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Reed Boyd · Answer 1

TRUE

Explanation:

A customer benefit package may be defined as a set of tangible as well as intangible features which a customer recognizes, uses, pays or experiences. It is meant to provide value to the customers.

It is a method for the customers to visualize the advantages or the perks associated with the product for the customer to decide whether he want to make the purchase or not.

Thus the decision of the customer to buy a product or not depends on the customer benefit package where the customer perceived the benefits in relation to the price of the product.

Hence the answer is TRUE.