Carissa is highly involved is a purchase decision for a new car. She has searched the Internet, visited car dealerships, talked to friends and family, and paid attention to advertisements. According to the elaboration likelihood model, by which route is Carissa likely to be persuaded?

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Social Studies

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21 January, 20:24

Carissa is highly involved is a purchase decision for a new car. She has searched the Internet, visited car dealerships, talked to friends and family, and paid attention to advertisements. According to the elaboration likelihood model, by which route is Carissa likely to be persuaded?

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Mary Andrade · Answer 1

According to the Elaboration Likelihood Model, Carissa is likely to be persuaded by the central route.

Explanation:

According to the Elaboration Likelihood Model, Carissa is likely to be persuaded by the central route. The Elaboration Likelihood Model is a persuasion theory that states there are two ways of getting persuaded. One of them us the central route, and the other is the peripheral route. The persuasion process through central route needs arguments, information, pros and cons. The central route is rational and implies critical thinking. In the example, Carissa is being persuaded through the central route: she has searched information, talked to people about it, pay attention to ads and also visited car dealerships. On the other hand, the peripheral route is emotional. Persuasion through the peripheral route may be done by cues that aren't really connected to the subject itself. If Carissa had been persuaded through the peripheral rout she could have made a decision based on more superficial details, such as if a famous person owns the car she likes, for example.