At one time, Miller Beer was known as the "champagne of bottled beer." Unfortunately, Miller drinkers did not drink much beer. To increase sales, Miller was repositioned to attract the members of the middle-working class. What is this segmentation method called?

Question

Social Studies

Toby

17 December, 02:51

At one time, Miller Beer was known as the "champagne of bottled beer." Unfortunately, Miller drinkers did not drink much beer. To increase sales, Miller was repositioned to attract the members of the middle-working class. What is this segmentation method called?

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Answers (1)

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Valentina Copeland · Answer 1

Answer: Psychographic segmentation

Explanation:

What is Psychographic segmentation?

Psychographic segmentation refers to a process where by customers are grouped together based on their shared values, beliefs, interest, lifestyle, attitude and personality traits.

This makes it easy for the business to target their customers irrespective of where they are situated.

Why Use Psychographic Segmentation?

When your customers have vast needs it can be difficult to know what to market to them that where psychographic segmentation becomes useful it makes it easy to sell your product to people who seems to be so different in the outlook