The sales orientation extends the marketing concept by acknowledging that some products that customers want may not really be in their best interests or the best interests of society as a whole. a. trueb. false

true

Explanation:

Sales Orientation refers to the business approach to profit making by focusing on persuading people to buy the goods, rather than knowing customer requirements. Emphasis is placed on promotional and sales team skills development. Preceding the consumer is the commodity and the production capacity.

Advertising campaigns are used to reach out to many buyers, overcoming competition, suggesting the sales alignment. That orientation doesn't really pay that much attention to the client's needs. It actually continues to push through advertising or sales force the product already produced.

Thus, from the above we can conclude that the given statement is true.