Approaches to sociological research that often rely on personal and/or collective interviews, accounts, or observations of a person or situation.

Qualitative methods

Explanation:

This is a method used by researchers to collect data when conducting a research. It focuses on obtaining data through conversational and open-ended communication. The researcher in a bid to collect data for the research uses tools such as interviews (personal or group), observations of a person, group of people, or situation, accounts, focus groups etc.