is the process of planning and executing the concepts, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational objectives.

Marketing

Explanation:

Marketing is an area focused on generating value about the product, service or the very brand of a business, with the objective of winning and retaining customers. For this, strategies are created to attract, convert and retain these potential consumers. In other words, we can say that Marketing refers to the process of planning and executing the concepts, pricing, promotion and distribution of ideas, goods and services to create exchanges that meet individual and organizational goals.