What are the five concepts of marketing and how do they affect consumers?

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Social Studies

Kenley Willis

6 September, 00:27

What are the five concepts of marketing and how do they affect consumers?

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Clarissa Swanson · Answer 1

Five marketing concepts are very important and play a vital role in marketing:

Product concept: Consumer wants a product that is widely accepted and inexpensive. The product concepts are more operation.

Product: Consumer favors products that have more quality.

Selling concepts: Customer buys only those products that are selling by the company more aggressively.

Marketing concepts: It focuses on needs and wants to target the market, delivering value better than competitors.

Societal marketing concepts: Focus on needs / target the market values / delivering value than the competitors that preserve the society and person well being.