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1 June, 14:00

There are 4 basic criteria for segmenting markets. Identify and explain each.

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  1. 1 June, 17:56
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    (1) A market segment must be substantial and have enough potential customers to be viable.

    (2) A market segment must be identifiable and measurable.

    (3) Members of a market segment must be accessible to marketing efforts.

    (4) A market segment must respond to particular marketing efforts in a way that distinguishes it from other segments.
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