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31 March, 13:36

Discuss the makeup and functions of a marketing information system (MIS).

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  1. 31 March, 17:23
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    A marketing information system is one approach dealing with the volume of market research data created for clients or even to support the use of research data by a small business owner.

    It has three components:

    The computer hardware and software needed to analyze data and generate reports. An output system for marketing and advertising decision-maker. Four types of data that can be analyzed by the MIS MIS is a very important tool for market researcher professionals since it offers a comprehensive suite of functions. An MIS are used to identify the type of information that marketing and advertising decision-makers need that is a very significant function.
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