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16 August, 16:57

Which of the following can enhance a product's diffusion rate in the market? a. Selling the product without putting it on trial b. Diversifying the product from the existing ones c. Enhancing the complexity level of the product compared to the existing ones d. Enhancing the benefits of the product compared to existing ones

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  1. 16 August, 19:15
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    c. Enhancing the complexity level of the product compared to the existing ones

    d. Enhancing the benefits of the product compared to existing ones

    Explanation:

    Broadcasting is a term, widely used in economics, to refer to the process that allows a new product to be launched and accepted on the market through consumers. Based on the concept of diffusion, economists have created the concept of diffusion rate which refers to the speed at which this new product spreads to more than one consumer. According to Everett M. Rogers, there are many factors that can increase the diffusion rate of a product. Among these factors, the economist cites that increasing ease and increasing complexity of new product use can increase the diffusion rate. Similarly, enhancing new product benefits over old products can also increase the diffusion rate.

    For this reason we can say that the letters C and D are correct.
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