Mike's wife sent him to the store to buy a can of green beans for dinner. When Mike got to the store, a sign in front of the green beans said "Limit 10." Although Mike had planned to buy only one can of beans, the sign made him think he was getting a good deal on green beans and that his wife would want as many as he could buy. He ended up buying 10 cans of green beans. Mike's behavior can be explained by: A. a sunk cost fallacy. B. overconfidence. C. a framing bias. D. altruism.

C

Explanation:

A framing bias

Mike's wife sent him to the store to buy a can of green beans for dinner. When Mike got to the store, a sign in front of the green beans said "Limit 10." Although Mike had planned to buy only one can of beans, the sign made him think he was getting a good deal on green beans and that his wife would want as many as he could buy. He ended up buying 10 cans of green beans. Mike's behavior can be explained by:. a framing bias.

Framing bias can be noticed when people make a decision based on the way the he or she perceives or understand the information presented to them, as opposed to just on the facts themselves. These exact facts can be presented in two different ways, this can lead to people to come up with different judgments or decisions.

Mike understood the message Limit 10 as buying 10 cans of green beans was a better deal than buying only one and that his wife might like so much of it. This was just his judgement on the sign he saw and might having nothing to do with the message displayed he framed a bias in his mind and saw it the way it suits nim.