Abbot works for a car company and has just been reassigned from the low end car lot to the top of the line car lot. The customers he is selling to now have different values and priorities than his former customers. What differences does he need to look at in segmenting these customers?

Question

Social Studies

Chris Diaz

20 January, 00:58

Abbot works for a car company and has just been reassigned from the low end car lot to the top of the line car lot. The customers he is selling to now have different values and priorities than his former customers. What differences does he need to look at in segmenting these customers?

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Answers (1)

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Jon Larson · Answer 1

D. All of the Above

Explanation:

Based on the information provided within the question it can be said that Abbot will now have to look at Demographics, Product Usage, and Psychographics. He needs to know who the individual is, what use they are going to give the product, and the personality and habits that the individual has in order to provide them with the best car that will suit all their needs and lifestyle.