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26 January, 08:10

It is generally believed that the best focus groups are composed of participants who share heterogeneous characteristics.

a) true

b) false

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Answers (1)
  1. 26 January, 11:11
    0
    False

    Explanation:

    The best focused groups are composed of individuals who share similar characteristics (homogeneous groups). On the contrary, heterogeneous groups are hardly focused as they do not share anything common similarities.
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