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25 August, 06:44

Darcy is in the market to buy a new car. The salesperson shows her the features of each car she is considering, explaining the pros and cons of purchasing each. The salesperson's strategy illustrates

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  1. 25 August, 09:38
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    Answer: Central-route Persuasion

    Explanation:

    Central-route for persuasion is defined as convincing technique based on message content. A person is persuaded through this technique by giving him knowledge regarding the main factors, features, characteristics present in the message.

    According to the situation of question, salesperson is convincing Darcy through central route. He is providing the main and major content / information about the car such as benefits, disadvantage, features and related explanation.
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