The societal beliefs and customs that reinforce the assumption that the majority culture is superior and minority culture is inferior are called: A. cultural identity

B. cultural bias

C. cultural desire

D. None

B. cultural bias

Explanation:

When a person thinks that their own culture is superior to another culture, it is known as cultural bias. The judgement is passed based on comparing customs or traditions that they think is important in their own culture.

People with cultural bias tend to make assumptions of from the perspective of their own culture.

Hence, the question here referring to cultural bias.