Radio Z and Buzz are radio stations in direct competition with each other. Thetarget audience for both radio stations is the same, with most of the stations' income coming from commercials. Which of the following strategies can Buzz use to differentiate its services from Radio Z?

-It can tune its shows to cater to specific needs of the audience

Question

Social Studies

Waylon

14 February, 00:55

Radio Z and Buzz are radio stations in direct competition with each other. Thetarget audience for both radio stations is the same, with most of the stations' income coming from commercials. Which of the following strategies can Buzz use to differentiate its services from Radio Z?

-It can tune its shows to cater to specific needs of the audience

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Answers (1)

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Adriana · Answer 1

It can tune its shows to cater to specific needs of the audience.

Explanation:

When two organizations are in direct competition with each other, and there are other similar factors with these two organization, one of the best way to have competitive edge over another is through product differentiation and reducing cost to ensure profit maximization. However, in this case, the best way for Buzz to gain competitive advantage is by differentiating its services through tuning to shows that would cater for specific audience needs. In this way, Buzz would have listeners who engage directly with these needs and hence this can greatly differentiate it services from Radio Z.