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27 November, 12:30

To appeal to a new target market, a maker of coffee has changed the product's package design, reformulated the coffee, begun advertising price discounts in women's magazines and started distributing the product through gourmet coffee shops. What exactly has changed?

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  1. 27 November, 12:44
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    Answer: Product's 4 P's

    Explanation: The 4P's of marketing consist of the price, product, place and promotion. Price is related with the payment made by customer. product is service or good, promotion refers to advertising and place is the marketing place of product.

    The example mentioned in the question states about the change that has been brought in the 4P's of the marketed product by changing the package, change of coffee formula, discounter price of the coffee and distribution of the coffee in coffee shops.
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