motivation theory suggests that a consumer would not try to satisfy physiological and safety needs untill social and persial needs have been completely satisfied

This statement is False. According to Malow's pyramid, people need to take care of their safty and psychological needs first. Then they would worry on their their social needs.

Explanation:

Motivation theory shows a herarchy of needs by which people motivations are moved. It is most importat for a person to be motivated to achive personal goals, to buy things and so on. In order for that to happened safty needs have to be covered first.

According to this theory a consumer would first take care of his safety needs before luxury needs, or social needs.