Traditional forms of media, such as newspapers, radio and television have declined in use in recent years as more unusual forms of media have been created to break through the clutter and offer advertisers a more cost-effective, and sometimes more measurable, way to promote their brands. True or False?

Question

Social Studies

Beckett Valencia

11 May, 11:20

Traditional forms of media, such as newspapers, radio and television have declined in use in recent years as more unusual forms of media have been created to break through the clutter and offer advertisers a more cost-effective, and sometimes more measurable, way to promote their brands. True or False?

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Answers (1)

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Shea · Answer 1

True

Explanation:

The various forms of traditional media including television, radio or newspapers was a platform for the advertisers to promote their brands and do publicity of their products in the market. But those advertisers have to pay heavy amount in order to advertise in the newspaper or television.

But recently traditional media have seen a decline in advertising because of the increased budgets in marketing of the internet. More money is seen to be flowing from the newspaper or other traditional media forma to the internet as more people now reads newspapers online. The consumers on the internet have increased to a large extend. And the advertisers found it cost effective to advertise their brand on the internet.

Hence the answer is TRUE.