Herbal companies traditionally sold their products in cylinder-shaped plastic containers that were very characteristic of the herbal supplement market. One company broke with tradition and began to sell its herbal products in bottles that appeared to be straight from the pharmacy's shelf. They were rectangular with white labels that looked very professional. Sales went through the roof. What form of stimulus generalization most likely worked for the herbal company?

Question

Social Studies

Hadassah Kane

22 August, 09:19

Herbal companies traditionally sold their products in cylinder-shaped plastic containers that were very characteristic of the herbal supplement market. One company broke with tradition and began to sell its herbal products in bottles that appeared to be straight from the pharmacy's shelf. They were rectangular with white labels that looked very professional. Sales went through the roof. What form of stimulus generalization most likely worked for the herbal company?

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Answers (1)

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Addison Robertson · Answer 1

Halo effect

Explanation:

The halo effect is the tendency for a positive impression about a product, person or company to influence one's opinions about other aspects.

In the case of this herbal company, it is assumed that most customers would readily patronize drugs that is well packaged like normal pharmaceutical drugs; in a bid to appeal to the impressions of the customers about their products, the bottles were changed to look like pharmaceutical drugs in the pharmacy stores and the customers suddenly had a bias to wards the product.