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8 July, 12:38

Erika wants to become the head of the HR department. Although the role comes with a generous salary hike and will put her in charge of several subordinates, she is mainly pursuing this position because she believes she can do the job better than anyone else and wants people to know this. According to McClelland's theory of needs, which of the following needs is Erika primarily driven by in this case?

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  1. 8 July, 13:54
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    The need for achievement

    Explanation:

    Need for achievement: Developed by a famous psychologist named David McClelland, in his theory of needs or the need theory. He proposed three stages in his need theory, which is a motivational model.

    He explained in his need theory that how these three stages affect the action of an individual in a managerial context.

    The three stages are:

    1. Need for achievement.

    2. Need for affiliation.

    3. Need for power.

    The need achievement theory explains that few individuals are more motivated or encouraged in achieving their goals as compared to others.

    Based on the psychological principle of motivation that includes:

    1. Purpose of achieving success by an individual.

    2. Motive of avoiding failure by an individual.

    Hence, Erika is primarily driven by the need for achievement.
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