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12 March, 20:00

As a member of the City Council, you have been invited to address the city's bicycling club about the mayor's plan to create additional bike routes. The most important demographic factor you should consider when analyzing your audience is probably its:

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  1. 12 March, 21:31
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    Group membership
  2. 12 March, 21:45
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    The most important demographic factor you should consider when analyzing your audience is probably its: Group membership

    Explanation:

    All right this is a very tough question. But the most important demographic factor we need to understand is group membership because that way we will be able to identify what approach is the best. The interest of the population, the characteristic, the need, the organization they have and their goals, also the expected behavior from someone and how they define their communication, organization, and goal action plan to achieve them. So once we know how the group dynamic is. Then everything is a strategy to achieve the goal.
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