While Sylvia is watching television, she finds herself paying close attention to an infomercial, which outlines five good reasons she should purchase her own food dehydrator. Sylvia is persuaded and decides to place an order. According to the elaboration likelihood model, this infomercial's persuasion took which route?

Question

Social Studies

Jimena Thompson

31 October, 18:58

While Sylvia is watching television, she finds herself paying close attention to an infomercial, which outlines five good reasons she should purchase her own food dehydrator. Sylvia is persuaded and decides to place an order. According to the elaboration likelihood model, this infomercial's persuasion took which route?

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Answers (1)

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Aldo Jacobson · Answer 1

Central

Explanation:

Fundamentally, two routes to persuasion exists:

1. The central route to persuasion.

2. The peripheral route to persuasion.

The central route to persuasion: The central route to persuasion is also referred to as central route processing is one of the methods of persuasion that uses information and facts to persuade various consumers. The facts or the message's content is being focused by this method to satisfy or persuade the consumer or the listener.

In the question above, According to the elaboration likelihood model, the infomercial's persuasion took the central route.