Walmart is working with its suppliers, using tools such as electronic billing, purchase order verification, and bar code technology, to integrate data used to improve overall performance. Is this an exampled of a vertical marketing system?

Question

Social Studies

Yoselin Horne

30 September, 03:28

Walmart is working with its suppliers, using tools such as electronic billing, purchase order verification, and bar code technology, to integrate data used to improve overall performance. Is this an exampled of a vertical marketing system?

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Answers (1)

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Kali Proctor · Answer 1

No

Explanation:

Walmart is working with its suppliers, using tools such as electronic billing, purchase order verification, and bar code technology, to integrate data used to improve overall performance. Therefore, this is NOT an example of a vertical marketing system.