Widget Corp. has launched a new range of smart bulbs with enhanced features. Before developing the product, Widget Corp. conducted a thorough research about customer requirements. The company also studied the quality of its competitors' smart bulbs. Based on these insights, we can conclude that Widget Corp. designed smart bulbs that it feels can be clearly distinguished from other brands. Widget Corp. most likely has a

Question

Social Studies

Maurice

23 November, 00:39

Widget Corp. has launched a new range of smart bulbs with enhanced features. Before developing the product, Widget Corp. conducted a thorough research about customer requirements. The company also studied the quality of its competitors' smart bulbs. Based on these insights, we can conclude that Widget Corp. designed smart bulbs that it feels can be clearly distinguished from other brands. Widget Corp. most likely has a

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Answers (1)

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Zoey Hurst · Answer 1

Answer:Market Orientation

Explanation:

What Is Market Orientation?

Market orientation refers to a process in which businesses make it their priority to identify consumer's needs and desires so that they can produce goods and services that will satisfy the consumers.

It looks at finding ways to enhance the existing product such as expanding it. Markett Orientation is basically customer centered method or process which works towards determining what consumers need, their preferences and their main concerns.