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29 October, 07:06

Which of the following is the best example of competing on differentiation Strategy?

a. firm produces its product with less raw material waste than its competitors do.

b. A firm offers more reliable products than its competitors do.

c. A firm's products are introduced into the market faster than its competitors' products are.

d. A firm's research and development department generates more new ideas for new products than its competition.

e. A firm advertises more than its competitors do.

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  1. 29 October, 09:53
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    b. A firm offers more reliable products than its competitors do.

    Explanation:

    Differentiation strategy simply implies that a company's products are 'better than' that of the competition. The products are differentiated in terms of quality and hence are more reliable. This is in opposition to the cost strategy where a company makes cheaper products than that of the competitors.
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