is a strategic approach to communicating the brand and company message to targeted customers in ways that are clear, concise, and consistent and yet are customizable as needed to maximize the impact on a particular audience.

Integrated Marketing Communications

Explanation:

Integrated Marketing Communications is a form of communication that are usually targeted at the audience or customers. Thereb ensuring that all forms of communications and messages are carefully linked together.

Integrated Marketing Communications can be use on social media, Radio or TV station by communicating the brand and company message to targeted audiences or customers in a clear and concise manner.

Thereby making sure that all the promotional tools work together in harmony in order to make the difference among other products.

Nevertheless Marketing communication channels focus on the way a business or company's communicates a message to its desired market.

The answer is Integrated Marketing Communications.

Explanation:

Integrated Marketing Communications is a strategic marketing technique that combines or links many forms of communication media like Banners, Radio and TV in order to communicate a company's message and its brand in ways that are concise, clear, consistent and customized to customers preference in order to spur them into taking desired actions like buying or investing.