In the tourism industry, the public relations staff stimulate the travelers' desire to visit a place, make necessary arrangements for travel, and provide facilities to entertain them and make them comfortable during their visit. Earlier, the staff used to publicize their services through the mass media. Currently, however, the PR staff are making use of the Internet and social media as mediums for promotion. Which term best defines the method adopted by the PR staff, and why is it essential?

The correct answer is Destination marketing; it assists travelers in everything from learning about a destination to booking a tour, a flight, a hotel, and even a restaurant at the destination.

It is a part of Marketing that is dedicated to presenting potential travelers what each tourist region in the world, has to offer. Many communication and marketing agencies are dedicated exclusively to this segment, and are increasingly disruptive and innovative.

One of the main challenges of this Marketing segment is called Mapa Mundi, unlike other sectors with limited competitors and products, in the travel segment each tourist destination competes with an entire world map.