After purchasing an expensive pair of shoes, you may question whether or not the shoes are any better than the less expensive shoes you could have purchased instead. This is an example of postpurchase cognitive dissonance. a) trueb) false

Question

Social Studies

Leticia Watts

27 September, 12:49

After purchasing an expensive pair of shoes, you may question whether or not the shoes are any better than the less expensive shoes you could have purchased instead. This is an example of postpurchase cognitive dissonance. a) trueb) false

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Answers (1)

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Margaret Schwartz · Answer 1

Answer: a) True

Explanation:

Post-purchase cognitive dissonance is defined as process that occurs in mind of consumer when he/she buys any article or product. It creates confusion, conflict and uneasiness in mind about the purchased product.

According to the question, expensive pair of shoes can create conflict in mind whether less-priced shoes can be better in satisfying requirements than expensively purchased shoes. So, it is a case of post purchase cognitive dissonance

Thus, the given statement is true. The correct option is option (a)