Natalie and her friends enjoy visiting upscale stores together even if they do not purchase anything. For them, the experience of shopping is an end in itself, not just a means to an end. While shopping, which of the following types of values do Natalie and her friends experience?
a. Utilitarian value
b. Pleasure-seeking value
c. Hedonic value
d. Experiential value
e. Augmented value
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