Is it time for Burberry to focus more intensely on markets outside its core 25 wealthy cities? What about its demographic focus on well-heeled, younger, fashion-conscious set?

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Social Studies

Higgins

27 December, 03:42

Is it time for Burberry to focus more intensely on markets outside its core 25 wealthy cities? What about its demographic focus on well-heeled, younger, fashion-conscious set?

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Adison Glass · Answer 1

Burberry should:

1) Re-establish their brand in the current focus cities

2) start focusing on advertising and promotion in upcoming wealthy cities (like Mumbai) and see if it works, then they can start focusing on the places that shows promise to keep their brand