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16 May, 15:59

Yuriko, a Japanese student, and Jill, an American student, have both participated in an experiment in which they were asked-and agreed-to write a counterattitudinal essay. According to findings on dissonance reduction across cultures by Sakai (1999), who is more likely to engage in dissonance reduction?

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  1. 16 May, 16:42
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    Yuriko and jill both

    Explanation:

    Leon Festinger has given the concept of cognitive dissonance. It is the concept of the discomfort of the feelings, beliefs, and behavior of the person. In this process, a person feels discomfort in the feelings that needs an alteration in the feelings emotions and behavior of a person so the person can reduce the discomfort.

    For example when a person smoke and he does know that it is injurious to health then they are in the situation of cognitive dissonance.
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