Jesse often watches TV late at night and notices that many television commercials are louder than the regular programming. He mentions this to a friend who's taking a marketing class and she believes this phenomenon can be explained by the AIDA concept. Which specific aspect of the AIDA concept is at work?

Question

Social Studies

Edwards

20 April, 04:32

Jesse often watches TV late at night and notices that many television commercials are louder than the regular programming. He mentions this to a friend who's taking a marketing class and she believes this phenomenon can be explained by the AIDA concept. Which specific aspect of the AIDA concept is at work?

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Answers (1)

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Reina Jackson · Answer 1

AIDA (Attention, Interest, Desire & Action)

Explanation:

With the loudness of the TV set that differ from the rest of the TV programmes it is obvious that it will catch the attention of the viewers.

Attention - The consumer becomes fully aware of a product or brand mostly through advertising.