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29 March, 14:03

Suppose a random phone survey is being conducted to find the population's feelings on a new nothingstamp design. If the randomly selected person is not home, they are called again later in the day. What tactic is being used to increase the response rate for this survey?

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  1. 29 March, 15:07
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    The company is using callbacks.

    Explanation:

    Callbacks are a survey technique particular of surveys carried out by phone. They are very common in this kind of survey because less than half of the interviews take place during the first call, whether for respondent's unavainability at the time of the survey, or low interest for completing the survey at that time. Maybe the person in question prefers to be interviewed in the future.
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