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31 July, 03:39

Researchers at the Smell Good Company want to make their home air freshener smell even better to customers. What principle will the researchers use to determine the amount of additional fragrance needed for customers to just notice the improvement?

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  1. 31 July, 04:43
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    Weber's law

    Explanation:

    Weber's law: In psychology, the term "Weber's law" is also referred as Weber-Fechner law, and is defined as one of the psychological laws which are responsible for quantifying the related change in the perception of a specific stimulus. It describes that the changes related to the stimulus will be considered as just noticeable and is a constant ration to the former or original stimulus.

    Ernst Heinrich Weber has introduced the just noticeable difference which is also denoted as JND (based on perception and sensation i. e, psychophysics).

    In the question above, the given statement represents Weber's law.
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