A broad match modifier tells microsoft advertising that a specific word or words must not be present in order for your ad to display?

FALSE

Explanation:

When you have the broad match modifiers, your ads will be better positioned to appear when searches contain the key words one has marked with a plus sign or close variations of the words. The matching of key words are usually being utilized by companies that set out to sell an array of products to a large customer group. These companies can avoid the use phrases or matching words when the key words in their ads are better structured with the broad modifiers.