The City Dispatch, a daily newspaper serving a city with a population of just over 200,000, is placed in vending machines throughout the city and surrounding suburbs. City Dispatch is also sold at most of the local supermarkets, convenience stores, bookstores, and pharmacies. The City Dispatch uses an intensive distribution strategy.

Question

Social Studies

Leonardo Pruitt

24 February, 01:29

The City Dispatch, a daily newspaper serving a city with a population of just over 200,000, is placed in vending machines throughout the city and surrounding suburbs. City Dispatch is also sold at most of the local supermarkets, convenience stores, bookstores, and pharmacies. The City Dispatch uses an intensive distribution strategy.

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Summer Hood · Answer 1

Intensive distribution strategy (macro)

Explanation:

The city dispactch engaged in intensive distribution, because the company sells through as many outlets as possible, so that the consumers encounter the product virtually everywhere they go: supermarkets, book stores, gas stations, pharmacy.