During the search step of the consumer decision process, the consumer: a. realizes that it is time to make a change from the present situation. b. begins to notice favorable word-of-mouth communication about the product. c. gathers information about the attainment of a desired state of affairs. d. develops a set of evaluative criteria to guide the purchase decision.

Question

Social Studies

Michelle Beck

4 December, 02:33

During the search step of the consumer decision process, the consumer: a. realizes that it is time to make a change from the present situation. b. begins to notice favorable word-of-mouth communication about the product. c. gathers information about the attainment of a desired state of affairs. d. develops a set of evaluative criteria to guide the purchase decision.

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Carmen Whitney · Answer 1

During the search step of the consumer decision process, the consumer:

b. begins to notice favorable word-of-mouth communication about the product

Explanation:

The consumer decision process have five steps and one of them is search step. The a option is incorrect as this statement tells us about the that stage of consumer decision process in which the consumer make the selection. The option b is correct as in the search step the consumer find out the information and looks for other experiences. The option c is incorrect as this steps shows that the consumer gather information about the achievement of desired state of affairs means he know evaluate the things. The option d is incorrect as this stage is also about evaluation but not the search stage.