Attitude change path in which people change path by specific cues like the speaker is attractive so you believe what they are saying. Ex: When Sam went looking for a new car, he met a beautiful saleswoman who described the beauty of the car and its flashiness, and how good Sam would look driving it. She did not mention the poor gas mileage, the exorbitant price, and poor road performance. Sam made a snap decision to buy the car from the persuasive saleswoman. Sam was using which alternative pathway in making a decision?

Question

Social Studies

Marcellus

16 December, 23:10

Attitude change path in which people change path by specific cues like the speaker is attractive so you believe what they are saying. Ex: When Sam went looking for a new car, he met a beautiful saleswoman who described the beauty of the car and its flashiness, and how good Sam would look driving it. She did not mention the poor gas mileage, the exorbitant price, and poor road performance. Sam made a snap decision to buy the car from the persuasive saleswoman. Sam was using which alternative pathway in making a decision?

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Answers (1)

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Alannah · Answer 1

peripheral route

Explanation:

In the peripheral route of persuasion the argument is agreed upon because of cues that are not the merits of the argument itself but other factors.

Here, Sam was persuaded by a beautiful saleswoman that he would lool good driving a flashy car. The argument is not based on facts but is presented in such a way that persuades Sam to buy the flashy car.

Hence, Sam is using the peripheral route.