Radio One is the largest U. S. radio broadcasting company targeting black Americans today. Radio One staffers are constantly reviewing secondary information looking for any emerging trends in their target market. Potential disadvantages of this research approach include:

The problem is the questionable quality of the data. The information can be fake, not official, distorted or not relevant because of the minimal details the second source offer, making a hard time for the researcher to make an evaluation. The consequence is the loss of credibility if the news had mistakes.