A 3M researcher worked with university students to develop the Post-it® Flag Highlighter. When his team evaluated the technical feasibility of the proposed design and determined whether the idea met the firm's objectives set earlier, at which stage of the new-product process was this product?

Question

Social Studies

Mariyah Hoffman

4 August, 13:37

A 3M researcher worked with university students to develop the Post-it® Flag Highlighter. When his team evaluated the technical feasibility of the proposed design and determined whether the idea met the firm's objectives set earlier, at which stage of the new-product process was this product?

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Answers (1)

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Luz Prince · Answer 1

Answer: evaluation and screening

Explanation:

When a product is new it needs to be measured against known criteria. The product ideas need to be evaluated in order to see if they are worth implementing. Screening is a way of trying to understand if the new product is compatible with the markert and if it will strive to bring success to the business or a return.

When a product doesn't meet certain criteria that are crucial it needs to be discarded.

Criteria that the product can be screened in are:

- the demand for the product

- studying customers behavior and expectations

- is it affordable

- technical viability

- profitability

- competition that are already there in the markert