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29 November, 21:09

The cultivation effect theory suggests that heavy viewing of television leads individuals to perceive the world in ways that are more consistent with television's portrayals of the world. True or False.

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  1. 29 November, 21:23
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    True.

    Explanation:

    Professor George Gerbner has been credited with the foundation of cultivation theory. The theory is based on the effect of long term television on the individual. According to the theory, social realities are influenced by the time we spend watching television. It proposes that more time given to television can lead people to think that ideas of real-world are in more alignment with the ideas portrayed on television.
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