In the 1990s, fast food restaurants refused to make special orders-there was no way to "hold the tomatoes." When Burger King branded itself as the place where you could "have it your way" and allowed special orders, it enjoyed an advantage over other fast food restaurants. Until other firms copied it, what was Burger King's position?

Question

Social Studies

Boston Petty

26 August, 11:20

In the 1990s, fast food restaurants refused to make special orders-there was no way to "hold the tomatoes." When Burger King branded itself as the place where you could "have it your way" and allowed special orders, it enjoyed an advantage over other fast food restaurants. Until other firms copied it, what was Burger King's position?

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Answers (1)

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Darren Black · Answer 1

Answer: monopolistic competitor

Explanation:

What is Monopolistic Competition?

Monopolistic competition refers to all the industries that sell similar but not identical products which can not be substituted one for another. It is easy to get into monopolistic competitive industry and also to leave the industry and whatever the other industries do, doesn't have a direct effect to their competitors.

It is not easy for these industry to change the product price with an aim of increasing their profit because people can choose any similar products and not see an effect in doing so hence they rely more on trying to make their product look distinct than other similar products. Like what Burger King did when they allowed people to have their way, trying to make their product diffrent from other similar products from other restaurants.

Examples of monopolistic competitors are hair salons, clothing shops, electronics shops and restaurants.