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25 October, 09:48

Jeremy is interested in buying 10 cars for his company. He likes a particular car a salesperson is showing him but expresses concern about the fact that the car's engine isn't as powerful as others he was considering. Which of the following best illustrates the salesperson's use of the translation method to handle Jeremy's concern? (A) "You're mistaken; the engine has the same amount of power as the others you were considering" (B) "Because the engine is less powerful, it is more fuel efficient, and that means your company will save money" (C) "Why do you want an engine that has power?" (D) "Yes, the engine is less powerful, but the car comes with several other options"

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  1. 25 October, 12:25
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    (B) "Because the engine is less powerful, it is more fuel efficient, and that means your company will save money."

    Explanation:

    This is the best example of how the salesperson can use the translation method to handle Jeremy's concern. In this example, it is in the best interest of the sales person to convince Jeremy of the advantages of the car he is examining it. In order to persuade Jeremy, he needs to address his concerns and put a positive spin on them. This is what the sales person would be doing if he replied with this statement.
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