Kayla thinks a particular smart phone is the best one on the market. As she researches her phone purchase, she pays special attention to information that supports buying phone she likes, but ignores information that contradicts her beliefs. Which obstacle to decision making is Kayla experiencing?

Confirmation Bias

Explanation:

Confirmation bias is how one calls the tendency to interpret, favor, recall, and search for information in a way that it only confirms one's preexisting beliefs or hypotheses. Kayla is encountering a case of these propensities when she's evading data that would repudiate her convictions about the smartphone and gives uncommon consideration to the data that would bolster her decision. Also, it is important to add that the Selective Exposure theory expresses that individuals may have a propensity to favor data that strengthen their convictions while giving little consideration to data that would negate them.