When it comes to driving action, you should focus on audiences with the strongest level of intent. Which of these "lowest funnel" audiences is comprised of users who've already interacted with your brand, but for some reason didn't convert?

Question options:

-In-Market Audiences

-Similar Audiences

-Custom Intent Audiences for * ouTube

-Remarketing or Customer Match

Answer:

Remarketing or Customer Match

Explanation:

Remarketing is used to target customers who have have previously visited your site but did not convert. Remarketing lists are used for remarketing whereby sites add the code needed to retarget customers to their source code as provided by search engines.

Customer match on the other hand involves customers who have shared data which you use to target ads at them